After months of speculation over who would replace Paige Rense as editor-in-chief of Architectural Digest (Rense is retiring), it was announced today that Elle Decor’s Margaret Russell will take the helm. She begins her post September 7th and her first issue will hit stands in January 2011. I can’t tell you enough how excited I am about this appointment. AD has long been criticized for being dated and formulaic in its approach and many have agreed that the magazine is in dire need of an overhaul. I believe Russell will bring a fresh point of view to the AD and has the talent and vision to help revive the title. Despite it’s criticism though, AD is hardly struggling. The magazine has a healthy readership of 5MM plus and ad pages for its September 2010 issue are up 5.4% to last year. Nate Berkus also mentioned during the Right Now In Design event last week that for architects and designers, AD is one of the only magazines where a feature actually leads to new clients, which I thought was quite interesting. I’m excited to watch AD evolve and am actually anticipating the arrival of it’s January issue. Congrats Margaret on your new position! And now we can begin the speculation over who will take over Elle Decor!
Photos: elledecor.com and architecturaldigest.com