Introducing Birch Lane-4

There are only a handful of brands that hit the mark when it comes to stylish and affordable home decor but there’s cause for celebration because we now have one more So Haute approved brand to add to the mix with the recent launch of Birch Lane. Billed as the destination where “tradition meets inspiration” Birch Lane is the brainchild of mega online retailer Wayfair and their newly appointed Creative Director and DwellStudio founder Christiane Lemieux who says “the furnishings are made to layer with other finds and favorites to create a well-loved and lived-in look.”  Birch Lane offers everything from furniture and accents to rugs, bedding, tabletop and lighting. Below are a few lifestyle images that showcase some of the pieces you’ll find on the site and in the catalogue. Shop these picks and more here.

Introducing Birch Lane-3

Introducing Birch Lane-5

Introducing Birch Lane-6

Introducing Birch Lane-1

Introducing Birch Lane-2

Images courtesy of Birch Lane


  1. Superbe travail ! Les rendus visuels sont magnifiques, peu importe que tout soit en anglais 🙂
    A très bientôt et bonne continuation !

  2. This is really nice post. I agree with you that a home isn’t a dream home because of its room dimensions. It’s about how a person feels when he walk through the front door — the way he can instantly envision his life unfolding there. This is about more than just building a home.

  3. I love the vintage country look of Birchlane, so much different from Dwell Studio that pioneered modern clean look of bedding in early 2000.